Yahoo and Microsoft in Search Engine Pact
Yahoo and Microsoft yesterday announced plans of a joint venture to challenge the search engine giant Google. The plans include Yahoo search running on Microsoft's "Bing" technology. In return, Yahoo will handle service support for both companies' premium customers.
After lengthy negotiations and take-over speculation, the move will provide Yahoo and Microsoft with an estimated 30% chunk of the search engine market. Google currently holds the lions-share of 65%.
The deal involves Microsoft buying Yahoo's search technology for a 10 year period, but only to build it into Bing, which Yahoo will use exclusively as a platform for paid searches. A few Yahoo sites will keep its own in-house technology.
Yahoo will take on the sales force role for the two companies with both utilizing Microsoft's Adcenter Platform. Each company will keep its own sales teams and, apart from the search engine deal, will remain independent.
In the first five years, Microsoft will pay 88% of revenue from Yahoo websites, so-called "Traffic Acquisition Costs" and will guarantee search revenue for the first 18 months.
After an initial 2 year implementation phase, Yahoo expects a plus of $500 Million in operative revenue and a further 3 figure Million amount from savings in development.
Potential business partners can go to the joint website for further information, which at the moment, still looks pretty thin.
Subscribe to our Linux Newsletters
Find Linux and Open Source Jobs
Subscribe to our ADMIN Newsletters
Support Our Work
Linux Magazine content is made possible with support from readers like you. Please consider contributing when you’ve found an article to be beneficial.
News
-
Red Hat Adds New Deployment Option for Enterprise Linux Platforms
Red Hat has re-imagined enterprise Linux for an AI future with Image Mode.
-
OSJH and LPI Release 2024 Open Source Pros Job Survey Results
See what open source professionals look for in a new role.
-
Proton 9.0-1 Released to Improve Gaming with Steam
The latest release of Proton 9 adds several improvements and fixes an issue that has been problematic for Linux users.
-
So Long Neofetch and Thanks for the Info
Today is a day that every Linux user who enjoys bragging about their system(s) will mourn, as Neofetch has come to an end.
-
Ubuntu 24.04 Comes with a “Flaw"
If you're thinking you might want to upgrade from your current Ubuntu release to the latest, there's something you might want to consider before doing so.
-
Canonical Releases Ubuntu 24.04
After a brief pause because of the XZ vulnerability, Ubuntu 24.04 is now available for install.
-
Linux Servers Targeted by Akira Ransomware
A group of bad actors who have already extorted $42 million have their sights set on the Linux platform.
-
TUXEDO Computers Unveils Linux Laptop Featuring AMD Ryzen CPU
This latest release is the first laptop to include the new CPU from Ryzen and Linux preinstalled.
-
XZ Gets the All-Clear
The back door xz vulnerability has been officially reverted for Fedora 40 and versions 38 and 39 were never affected.
-
Canonical Collaborates with Qualcomm on New Venture
This new joint effort is geared toward bringing Ubuntu and Ubuntu Core to Qualcomm-powered devices.